The leak audit for service businesses.

Talk it through

Talk with Cody

Talk through the audit with Cody. He asks what you would ask.

What AI is

A fast pattern and language engine that can help you think, draft, compare, summarize, create, and sometimes act through connected tools.

• A tool, not an authority. It can sound certain and still be wrong. You own the decision.

• Not a database of truth. Important facts still come from your records, your rules, and a person who checks them.

• The money is in the workflow, not the answer. A clever reply is cheap. A named owner, a next action, and a due time are the business.

What is inside

• Plain English AI

  What the words actually mean before anyone quotes you.

• Seven leaks

  Where an inbound conversation stops being revenue.

• The two studies

  Lead response evidence that survives scrutiny.

• The calculator

  Your own volumes, not an industry average.

• The scored audit

  Nine checks, a score out of 18 and out of 100.

• Operating contract

  One owner, one next action, one due time.

• Seven day challenge

  A week of changes you can run without buying anything.

Every check maps to one stage of the OS loop: Capture → Identity → Brain → Action → Ledger → Intelligence.

The two studies that survive

The 2007 Lead Response Management study (James Oldroyd, MIT Sloan, with InsideSales.com) measured response timing against contact and qualification. Calling within five minutes rather than thirty made contact roughly one hundred times more likely and qualification roughly twenty one times more likely. Those are contact and qualification odds, not close rates, and the twenty one figure is from this study, not from Harvard Business Review.

The 2011 Harvard Business Review paper “The Short Life of Online Sales Leads” (Oldroyd, McElheran and Elkington) audited 2,241 US firms. Thirty seven percent responded within an hour, twenty three percent never responded at all, and the average response among those who did answer was forty two hours. That is the whole evidentiary base. Blog estimates of dollars lost per trade are not cited, because they are not measurements.

How to run it

1. 1. Pick one workflow. Inbound calls, or web forms. Not both.
2. 2. Pull twenty to fifty records from the last thirty days.
3. 3. Score page 8 honestly. Nine checks, out of 18, converted to 100.
4. 4. Price the largest leak with your own average job value.

Run it with us

Send your numbers and we score the audit with you.

Team size, trade and where to reach you. You get the audit by email and a person reads what you sent.

Questions about the audit

01

What is the EchoCody leak audit?

A free 12 page instrument. Nine checks, a score out of 18 and out of 100, run on one workflow using your own records. It tells you whether the expensive gap is speed, ownership, or follow up. Not which AI product to buy.

02

Which studies does it cite?

Two. The 2007 Lead Response Management study (Oldroyd, MIT Sloan with InsideSales.com) on contact and qualification speed, and the 2011 Harvard Business Review paper “The Short Life of Online Sales Leads” (Oldroyd, McElheran and Elkington). It does not treat blog dollar leak estimates as evidence.

03

Do I need AI to use it?

No. The audit is a workflow you run on records you already have. Page 8 is the scored instrument. If the honest fix is a lunch schedule or a named owner, the guide says so.

You do not need more AI. You need a better next action. Run the audit first, then decide what is worth automating.